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    7 steps to creating dental practice videos

    Producing video content is a strategic yet simple online marketing solution.

    Online videos are quickly becoming a powerful influence on consumers today. Why? Video is incredibly engaging. According to research published by Atlas, video is six times more effective than print or online promotions.

    Even better, producing a video doesn’t cost much, if anything at all, making it a terrific tool for dentists. Think it sounds difficult? Producing and uploading videos can actually be quite simple.

    More from Naomi Cooper: How to "no" your way to dental marketing success

    Here are seven steps to creating videos for your dental practice:

    Choose a device

    Most smartphones today are well-equipped to shoot quality video. You can also use handheld devices, such as a GoPro. If you have a newer computer or laptop, there likely is a built-in camera perfect for shooting a video from your desk.

    Eye on the target

    Keep in mind the videos are targeted to patients so the topics need to be of interest to patients and, most importantly, is stated in nonclinical, easy-to-understand, layperson’s terms. Also, keep the content short and sweet. Most videos should be less than 60 seconds in duration for maximum engagement.

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    Subject matter rules

    Good topics include a tour of the practice, a welcome message from the dentist, descriptions of common procedures, aftercare instructions and answers to patients’ frequently asked questions. Also consider shooting “get-to-know-the-staff” videos, as well as patient testimonials, but, if you go that route, be sure to get a written release from anyone featured before publishing the video online.

    Location, location, location

    Pick a quiet part of the practice to shoot the video. Make sure there is good lighting and acoustics and that the area is as free from distraction and background noise as possible.

    Continue to page two for more...

     

    Naomi Cooper
    Naomi Cooper is President of Minoa Marketing and CEO and CEO and co-founder of Doctor Distillery. Naomi is a respected dental marketing ...
    E-BOOK: The Dentist's Definitive Guide to Investing in 2016 - Download now!

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