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    5 things you need to know about dental marketing in 2018

    These proven strategies are designed to give your marketing plan a jump-start in the new year.


    Groups of people

    5. Brand evangelists

    Evangelists. Influencers. Ambassadors. Whatever you want to call these patients, they are more than just happy customers. These are the patients who never hesitate to refer patients to your office, regardless if it’s a friend, a stranger in the grocery store checkout line or through a positive testimonial online that can be seen by hundreds of local prospects.

    It’s up to the dentist and team to identify a core group of patients within the practice and cultivate relationships with each one to develop a pipeline of consistent referrals. It takes time and effort to create the momentum, but there’s no doubt that word of mouth will continue to be one of the most powerful — and inexpensive — marketing tools in 2018.

    One final thought…

    It’s important to remember to be authentic with your marketing. Keep your messages true to your values, and personalize your marketing to reflect your genuine personality. And don’t forget about the power of the personal touch. No amount of flashy tech tools or fancy software programs will replace old-fashioned, quality customer service. Take advantage of the tools available to you, both on- and offline, to align your 2018 marketing goals with the vision you have for your practice in the coming year.

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    Naomi Cooper
    Naomi Cooper is President of Minoa Marketing and CEO and CEO and co-founder of Doctor Distillery. Naomi is a respected dental marketing ...


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