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    5 things you need to know about dental marketing in 2018

    These proven strategies are designed to give your marketing plan a jump-start in the new year.


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    4. Outsourcing

    With all of the tasks that dental practice owners are charged with on a daily basis, marketing can often get pushed to the back burner. Yet nearly every dental practice now has an online presence, making it increasingly difficult to get your message seen by the right patients. So, what’s a dentist to do?

    Marketing is one of the areas where outsourcing can truly pay off, whether you choose a marketing consultant, an SEO company, a social media expert or an online reputation management service. There are certified specialists in all of these various areas whose everyday job is to focus on marketing. Delegate these tasks to the professionals and ensure you are effectively getting your message across to patients online — without having to take time away from the other pending items on your ever-growing to-do list.

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    Naomi Cooper
    Naomi Cooper is President of Minoa Marketing and CEO and CEO and co-founder of Doctor Distillery. Naomi is a respected dental marketing ...


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