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    5 things you need to know about dental marketing in 2018

    These proven strategies are designed to give your marketing plan a jump-start in the new year.

     

    Data connection points

    3. Big data

    The term “big data” is one you might have heard of but perhaps never thought it applied to your dental practice. With new technology available to dentists today, it’s now possible to see the results of your marketing efforts in real time, allowing you and your team to make quick, fluid adjustments in order to maximize your returns. Big data provides you with valuable information, helping you base your marketing decisions on hard numbers, not feelings and emotions, so that you can be sure you are spending your money most wisely. 

    It’s always been important for dentists to track and review the returns on their marketing efforts — big data just makes it easier and faster to do so. Luckily for busy dentists, there are numerous dental industry specialists with software tools to help organize the information, including Sesame Communications, Lighthouse360 and MMG Fusion.

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    Naomi Cooper
    Naomi Cooper is President of Minoa Marketing and CEO and CEO and co-founder of Doctor Distillery. Naomi is a respected dental marketing ...

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