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    5 things you need to know about dental marketing in 2018

    These proven strategies are designed to give your marketing plan a jump-start in the new year.


    Images coming from computer

    2. Visual online content 

    Videos, photos and infographics are all visual components that are incredibly engaging to patients, along with having the added benefit of being more memorable than text alone. When marketing to patients online, adding visual content helps make your efforts more effective.

    The rise in popularity of video content, in particular, will only continue in 2018. Fortunately for dentists, creating a quality video doesn’t require a fancy production company or even a large budget. The cameras built into today’s computers and smartphones are often sufficient for shooting brief videos, and uploading your content to your practice website or social media profile has never been easier. Q&A sessions with the dentist, office tours and patient testimonials are all powerful ways to utilize the power of video for the dental practice.

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    Naomi Cooper
    Naomi Cooper is President of Minoa Marketing and CEO and CEO and co-founder of Doctor Distillery. Naomi is a respected dental marketing ...


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