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    5 reasons you should do direct veneers

    How to revive your cosmetic dentistry practice.

    During the past 25 years, you have probably attended many CE courses and heard colleagues talk about the benefits of porcelain veneers.

    In recent years, however, many dentists have lamented that the golden days of cosmetic dentistry have come and gone. Since 2007 the demand for cosmetic dentistry has declined in many dental practices. If you can relate to that, don’t worry: There is light at the end of the tunnel!

    While some dentists still place porcelain veneers, I have seen the number of cases become fewer and far between. Just think for a moment and ask yourself how many porcelain veneers did you do last week? How about last month?

    Economic realities have decreased the acceptance of cosmetic dentistry treatment plans. However, thanks to advances in the art and science in esthetic dentistry, advanced resin materials and the introduction of new direct veneer technologies, it doesn’t have to be that way. 

    Related: Step-by step: Low-cost veneers for a cost-conscious patient

    Here are five reasons why direct veneers can bring back a resurgence to your cosmetic dentistry practice and why you can have renewed confidence doing direct veneers:

    1. Many patients cannot afford extensive and expensive cosmetic dentistry treatment plans.

    When a patient visits your office and you offer computer imaging or show your patient a wax up demonstrating how a smile makeover can enhance their appearance, the treatment plan can often reach close to $10,000 or more with porcelain veneers. After hearing the fee you probably have heard patients say, “Let me think about it.” All too often that really means "thanks but no thanks." With direct veneer systems, it does not have to be that way. Treatment plans can be far more economical.

    2. Dentists and patients appreciate “same day dentistry”.

    Let’s face it: Patients prefer fewer visits whenever possible. If you or your patients want to benefit from same day dentistry, there are new direct veneer systems that can create smile transformations, while saving patients thousands of dollars in expense. A direct veneer system can also provide you with one of the best ROI’s in dentistry. A true win-win for everyone involved.

    Up next: More on why veneers help both you and your patients.


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