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    4 things you need to do before expanding your practice

    Expanding into a multi-location is every bit as challenging as it sounds, so preparation is key.

     

    Skills

    Know your skills

    Self-awareness as a businessperson is a value that entrepreneurial dentists must embrace.

    “I think another big mistake for a lot of dentists is their business skills run out as they expand,” Dr. Levin says. “A dentist realistically looks at himself or herself and evaluates two steps: Step one, what level of competence do they have to be the de facto CEO or business manager of this expanding group practice? And they should determine whether they can handle it. If they can, then the next step is: Are they now an owner or a dentist? There’s a difference. I meet a lot of dentists that are trying to expand while there’re seeing patients 35 hours a week. It’s very, very difficult. It’s frustrating for them and the team.

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    “If you’ve gone past your competency, you need to bring in professional management,” he continues. “I see other groups where the owner, founder is no longer in charge. Maybe chairman of the board, but they’ve got a CEO running the organization because the dentist who goes past his or her business skills will end up hurting their group practice.”

    Expanding into a multi-location is every bit as challenging as it sounds. Taking the time to prepare and get ready for the impending challenges is key to helping the entrepreneurial dentist succeed.

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    Robert Elsenpeter
    Robert Elsenpeter is a freelance writer and frequent contributor to Dental Products Report and Digital Esthetics. He is also the author ...

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