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Dr. Lou Shuman
The power of website lead conversion
The power of website lead conversion
How generating web traffic—and successfully converting that traffic into new patient leads—can have huge benefits for your practice.
How to ensure your email is HIPAA compliant
How to ensure your email is HIPAA compliant
This month, in part two of a two-part series, Dr. Shuman continues his conversation with Robert McDermott, president and CEO of iCoreConnect, on the topic of HIPAA compliance and electronic protected health information (ePHI). This column provides greater depth on the required safeguards for HIPAA-compliant management of ePHI, as well as the relative security of cloud-based systems for the dental office.
Can email really be HIPAA compliant?
Can email really be HIPAA compliant?
In part one of a two-part series, Dr. Lou Shuman and Robert McDermott discuss if email can satisfy HIPAA regulations—and how you can ensure electronic protected health information remains secure.
The top 5 dental marketing scams
The top 5 dental marketing scams
If it sounds too good to be true, it probably is—so beware these common marketing scams.
The enormous impact of SMART technologies on dentistry
The enormous impact of SMART technologies on dentistry
SMART technologies are changing the way dental practices are managed—for the better.
The critical reasons your dental practice needs a mobile website
The critical reasons your dental practice needs a mobile website
Each month, Dr. Lou Shuman consults with a dental digital marketing specialist to discuss the latest developments in social media trends, SEO strategies, website optimization, online reputation management and more. This month, Dr. Shuman consults with Cory Roletto MBA cofounder of WEO Media. He sits down with Cory to discuss mobile websites and responsive design.
Getting real about social media marketing for the dental practice
Getting real about social media marketing for the dental practice
Each month, Dr. Lou Shuman consults with a dental digital marketing specialist to discuss the latest developments in social media trends, SEO strategies, website optimization, online reputation management and more.
7 things your practice needs to know about the new Facebook business page
7 things your practice needs to know about the new Facebook business page
Have you looked at your Facebook business page lately? If not, you should take a look. Facebook quietly rolled out a new business page design that will impact the layout of your page. It is essential practices keep up with the constant changes in social media, and this is the latest example of why people need to stay on top of their social media marketing efforts.
How to use Facebook to successfully market your dental practice
How to use Facebook to successfully market your dental practice
Facebook can be a valuable marketing tool­ for dental practices—if you know how to make the best of it. .
How videos can improve online marketing performance
How videos can improve online marketing performance
Incorporating videos into your dental practice’s website, social media and online presence can bring big returns.