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November 2009 | dentalproductsreport.com
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Behind BioRESEARCH

An interview with Greg Kamyszek, Executive Vice President of BioRESEARCH Assoc. Inc.

compiled by Thais Carter

Mr. Kamyszek

Photo: BioRESEARCH Assoc. Inc.

DPR: What does BioRESEARCH do?

GJK: We design, develop and manufacture objective diagnostic aids for the TMJ, craniofacial muscles and occlusion.  Our product line includes Joint Vibration Analysis (JVA), T-Scan III, BioEMG and the JT-3D Jaw Tracker.

DPR: So you’re a TMD company?

GJK: We’re more than just a TMD or craniofacial pain company.  We gained our reputation among the leaders in organizations like IADR, AACP, ICCMO and the AAOP.  But today we’ve branched out in to all fields of dentistry where the clinician either changes the way the teeth fit together, or changes the vertical, lateral or A/P position of the mandible as it relates to the maxilla.

Our markets are restorative dentistry, orthodontics, TMD, dentures and dental sleep medicine.  In each of these areas there is the potential to change mandibular position and the occlusion either on purpose or by mistake.  Our products give you the ability to measure the function of your patient’s physiology before and after treatments in a way that’s fast, easy and objective.

DPR: These products have application to everyday dentistry and not just TMD?

GJK: Absolutely, for example the Dawson Academy and other leaders of CR philosophy have long promoted the idea that all occlusal analysis begins with the TMJ.  We have developed Joint Vibration Analysis to record the energy, duration and frequency of the vibrations of the TMJ during function, the “pops & clicks” if you will.  This technology has essentially replaced the subjective forms of analysis they used to teach like Doppler and palpation.
The T-Scan III allows you to record the force, timing and balance of your patients bite in just a few seconds!  After my most recent crown was placed, the T-Scan showed that 35% of my bite force was on that very crown!  What dentist in his or her right mind would not want to know that before sending their patient home?

DPR: Why do you think BioRESEARCH Assoc. Inc. was chosen as “Best in Class ” for occlusal diagnostic aids by the Pride Institute?

GJK: We’re sort of the only game in town.  While there are some other companies that make diagnostic aids for the TMJ, or the muscles, or occlusion, we are the only company that carries a line of objective measurement tools for the TMJ, the craniofacial muscles, jaw movement and position as well as the force timing and balance of the occlusion.  In addition to that, we’re the only one that keeps a strict focus on diagnosis and not on pushing any individual treatment philosophy.

DPR: Why is a focus on diagnosis so important?

GJK: When I started with BioRESEARCH we were a strict “neuromuscular” company.  We would go around to courses and proselytize the virtues of NM dentistry over all others in an attempt to sell our equipment.  I found this to be very difficult to do because it forced me to attack other potentially new and beneficial treatment philosophies regardless of the signs and symptoms the patient presented.  When our current management team took over, we decided that we wouldn’t support any treatment camps.  With our focus on aiding your diagnosis, we can work with everybody that thinks the TMJ, muscles, jaw position or occlusion is important. 
In fact, we’re being requested by more and more dental labs to provide them with speakers because they’re starting to see the difference in the quantity and quality of work provided by our clients.

DPR: So on the education front who do you work with?

GJK: First let me say we did not LEAVE neuromuscular dentistry; we are still very active with educators like Drs. Chris Stevens, Jim Beck, Tim Adams and James Carlson.  We are also very active with the premier NM organization ICCMO.  But because we focus on helping you diagnose and test your treatments regardless of what they are, this has opened up a whole host of new educators to us.  Today we work very closely with the Dawson Academy, David Hornbrook, Brock Rondeau, Barry Glassman just to name a few.  We also have systems in about 20 North American dental schools including Tufts, Marquette, BYU, LSU, Duke and the University of Michigan.

DPR: What impact has the economy had on your company and your clients?

GJK: Actually, it’s been fantastic.  Our domestic sales are up 22% over this point last year and that’s mostly due to a spike in new clients adding JVA for TMJ measurement and the T-Scan III for occlusal analysis.  Our clients are reporting improved bottom lines and that’s the best advertising we can get!

DPR: Why the dramatic increase in sales in a sluggish economy?

GJK: First we have a pretty good recession message.  Like it or not, dentistry is a business.  Like any other business you look for prospects and make sales.  The diagnostic work up is your prospecting phase and the treatment you deliver is your sale.  Today we see less treatment acceptance but people have not quit dentistry forever!  They ‘re just waiting.  Too many practices respond to this by scaling back their efforts to properly and thoroughly diagnose their patients.
Our clients respond with an approach that not only sees them through the recession, but provides a higher standard of care and sets them up for huge gains when the economy rebounds!  By providing a comprehensive exam and records appointment, our clients are presenting a clear picture of their patient’s dental health and needs.  Their patients may not be able to, or may not want to address all those needs right away, but  that’s ok!  What is critical is that you’ve addressed them, and now the patient is aware of their stomatognathic health.  When the time is right, they’ll act.

DPR: Any other message for our readers?

GJK: Just some shameless self promotion, come visit our website at BioRESEARCHinc.com or call 800-251-2315 for a free in office demo of JVA.  And of course, we can’t wait to see you at the Pride Institute Technology Fair at the Greater New York Dental meeting.

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