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October 2009 | Dental Products Report Technology you can touch A preview of the Pride Institute’s First Annual Technology Fair, to be held at the Greater New York Dental Meeting next month  Photo: fotog/Getty Images One of the biggest hurdles to successfully adopting and using new technology is the gray area that can exist between the dental professional and the manufacturer. Too often, the dentist is wary of the sales pitch and can’t envision the potential rewards. On the flip side, an overzealous salesperson may focus so much on the pitch that he or she doesn’t provide the necessary education to help the product make the transition from shiny toy to revenue driver. To break down those walls and provide dentists and staff with a venue for learning about technology in a non-threatening, hands-on, education-focused environment, Pride Institute President Dr. Lou Shuman has created the The First Annual Pride Institute Technology Fair, which will debut at the Greater New York Dental Meeting (gnydm.com) this November. Dental Products Report will cover the fair before, during and after the event, providing in-depth information on the companies the Pride Institute identified as the Best of Class for 2009. Through an unbiased assessment selection process in conjunction with known technology expert, Dr. Larry Emmott, the chosen technologies were divided into four categories: Foundational, Diagnostic, Digital Highway and Emerging. Here, we showcase the first five companies to be recognized. The remaining companies will be featured in DPR’s November issue.  The DEXIS Platinum digital sensor is designed for efficiency, comfort, durability and optimal image quality. Inspired by a philosophy of research and development and a history of innovation, DEXIS continues to advance the field of dental radiology with products that fulfill the needs of the contemporary dental practice. The new DEXIS® Platinum intraoral sensor is a shining example of sensor technology. The sensor itself was devised for efficiency in all aspects. The single sensor concept, originally developed in the DEXIS PerfectSize™ sensor, is transformed with the Platinum sensor that provides more portability and comfort, while its new PureImage™ technology results in even better image quality. Shareable convenience The Platinum sensor is an effective part of a busy dental office where time is a precious commodity. While Platinum’s portability increases convenience and saves time, it also allows for easy sharing between multiple operatories and fieldwork. The ability to take vertical and horizontal bitewings and all periapicals with a single sensor eliminates the cost and inconvenience of using multiple sensors of different sizes. The integrated USB functionality allows direct connection to the computer with no adapters, no controllers, no docking stations—what the company has aptly termed “plug-n-ray.” DEXIS is the first to offer gold plating on the sensor’s USB connector for better durability. The patented WiseAngle™ cable exit, located on the back of the sensor, also provides cable flexibility to reduce stress on the unit and increase its reliability. Besides boosting efficiency of radiographic procedures for the office staff, the Platinum sensor’s streamlined ergonomic sensor housing also increases patient comfort. TrueComfort™ delivers on its name with a new design that refines the sensor’s beveled corners and rounded casing, eliminating sharp edges against the patient’s tissues. The new smaller, angled dome on the back incorporates the proprietary WiseAngle™ cable exit that increases comfort and efficiency for precise placement, especially in posterior regions, allowing for a better radiographic experience. High-res with low dosage It’s not just the outward physical aspects of this sensor that take it from the gold standard in imaging to “platinum” status. Because well-defined subtleties in x-ray images are essential to diagnosis, the development of PureImage technology—a combination of highly sophisticated software and premium-quality hardware components—is just what the doctor ordered. Even the most obscure variation in density can be detected by the sensor’s 16,000 shades of gray generated by a 14-bit analog-to-digital converter. High resolution and details deliver more clinically meaningful images. More than 20 visible line pairs offer remarkable image clarity and exclusive 2.2-megapixel size images remain crisp when enlarged. The Platinum sensor also addresses both the dentist’s and patient’s concerns over radiation exposure, regardless of the age of the x-ray unit. The sensor has an enhanced quantum efficiency that makes it very receptive and efficient when capturing x-ray images across a dynamic range of radiation settings. This reduces the number of retakes needed because of under- and over-exposure, and potentially lowers radiation dosages. Whether using the latest x-ray generator or an older model, Platinum results in consistent images as the DEXIS hardware and software work in harmony, compensating for radiation variances and guarding against under- and over-exposure. In addition, each image acquired using the DEXIS software includes a radiation dose indicator providing the clinician with visual feedback and a benchmark when increasing or decreasing radiation dosage. Software simplicity Besides producing sensors that provide clear, detailed images, DEXIS software also takes the “busy-work” out of the busy office. DEXIS software is intuitive and easy to use. Its “One-Click Full-Mouth Series” reduces the time of capturing an FMX to five minutes from start to finish. When the sensor detects radiation, the image is automatically saved, dated, tooth numbered, and correctly oriented—all without stopping to enter the information at that time. Images appear instantly, eliminating the wait and effort spent developing and mounting x-rays, and retakes also can be done immediately. Over the years, DEXIS has been recognized for many other innovations. In January 2001 the ADA accepted the DEXIS intraoral digital x-ray system into the prestigious American Dental Association Product Acceptance Program, making DEXIS the first system to attain this recognition. It also was the first company to achieve DICOM conformance in 2000. In 1997, DEXIS introduced digital radiography on laptop computers—a first in portable and affordable digital x-ray systems. From patient care to research and development, enhancing the imaging process has always been the sole focus of the DEXIS team. Join DEXIS at the Pride Institute’s Tech Fair at Greater New York Dental meeting for a hands-on experience with the new Platinum sensor and its dynamic imaging software. For more information: CONTINUED ON NEXT PAGE
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