Dental Products Report | October 2008
The over-the-counter whitening option
Most survey respondents (75%) indicated they tell their patients to give OTC whitening products a try and to keep them posted and/or don’t discourage their use. Even so, patients are still seeking advice from dental professionals, said Steve Clark, Ultradent’s Senior Brand Manager for Whitening.
“When money is tight people look for cheaper, but more importantly
effective, alternatives,” Clark said. “If they decide to spend their money on a cosmetic treatment, they’re more critical of the effectiveness of the product or procedure they’re spending their money on. That’s why manufacturers like Ultradent have recognized the need to deliver a menu of whitening options.”
Dr. Dean Lodding (drdeanlodding.com) of Smile for Life Dental is one of those clinicians who doesn’t discourage his patients from trying OTC options.
Check out a listing of Whitening Products!