|
New Articles
   |
May 26, 2009 | DentalProductsReport.com Exclusive Take advantage of every opportunity Make sure you and your staff say and do all the right things to keep your practice flourishing. When a patient chooses to come to your practice, make sure they leave believing they made the right choice. Same goes for phone calls to your practice. A less-than-superb experience in your chair, talking to a staff member at the front desk or even on the phone, can lead to a turned-off patient who may likely switch to another practice. These are just a few examples of possible missed opportunities. And in today’s tough economic times, most of you can’t afford to miss out on too many opportunities. Chesapeake, Va. dentist Dr. Tanya Brown is a firm believer of getting things just right the first time around, reminding all that you only get one chance to make a great first impression. “There are many choices that patients can make,” she said. “So we are very fortunate when they choose our office. We want to certainly provide them with a high level of customer service, and give them the value added services.” Dr. Brown, a member of the American Academy of Cosmetic Dentistry, has taken courses with the Dawson Academy and with Dr. Frank Spears, and has also worked with consultant Linda Miles. Miles was recently treated at the Virginia practice and agrees that Dr. Brown is taking advantage of all of her opportunities. “Every detail of her practice was done right,” said Miles, Founder of Linda Miles & Associates Speaking Consulting Network. “I almost fell asleep having my teeth cleaned by the hygienist and even though I’m not a bad patient, I don’t recall ever feeling that relaxed from the moment I walked in and during my procedures,” Miles said. The positive experience started with the way Miles was greeted by Dr. Brown’s administrative team, as well as the ability for her to fill out registration and health history forms online to save time. “They do most of their after and before appointment communication online in a very professional manner,” she said. “The level of clinical care and updated technology blew me away. Dr. Brown has taken all the best clinical courses and applies what she learns on a daily basis.” Dr. Brown and consultant Ginny Hegarty, President of Dental Practice Development, Inc., offer up some more ideas on how you can make sure you’re not missing out on any opportunities. Technology and Marketing This is where the entire staff can and should play a key role. “Set the vision, engage the team and then pick the opportunities that are just right for you,” said Hegarty. “I’ve seen practices where technology sits idle and no one knows why. The doctor has made the investment and yet there is no commitment to implementation.” Then there are practices that fail to add the necessary technology and it may be the staff who’s holding back the progress. “I’ve also seen practices where specific technology that’s critical to improve performance is missing because the doctor doesn’t have confidence that the team will utilize the technology so they aren’t willing to make the investment,” she said. “The doctor needs/deserves a team that is fully on-board with her vision and philosophy of care.” CONTINUED ON NEXT PAGE
|
|
Printer Friendly
Email Article
